Social Media Marketing Specialist

About the role

Sports Experts-LB is a multi-branch sports retail company with more than six locations across Lebanon, offering sports and lifestyle products. It is hiring a full-time, on-site Social Media Marketing Specialist based at its Dbayeh branch. The specialist plans, creates and publishes social media content that reflects the brand identity and promotes products, campaigns and in-store activities.

Key responsibilities

• Manage daily social media operations, including scheduling posts and monitoring engagement
• Respond to comments and messages
• Coordinate with store teams to capture content from events and promotions
• Track performance metrics and support digital marketing campaigns
• Collaborate with marketing and sales colleagues to keep messaging consistent across channels
• Stay up to date on social media trends and recommend ideas to grow audience reach and engagement

Required profile

• Ideally prior experience in retail, sports or lifestyle brands and a genuine interest in sports and fitness
• A relevant diploma or bachelor's degree in Marketing, Communications, Business or a related field is preferred
• Strong communication skills, organizational skills, attention to detail and the ability to handle multiple tasks in a fast-paced retail environment

Required skills

• Social media marketing and content creation, with experience on major platforms and content planning
• Digital marketing skills to support campaigns, promotions and brand awareness
• Familiarity with basic analytics tools to track performance and interpret data