SEO Specialist

About the role

We are seeking a performance‑driven SEO & Paid Media Specialist to manage and optimise both organic and paid digital acquisition channels. The role will focus on increasing website traffic, improving search rankings and maximising ROI across platforms such as Google, Meta and TikTok.

Key responsibilities

• Develop and execute comprehensive SEO strategies, including on‑page, off‑page and technical optimisation.
• Conduct keyword research, competitor analysis and content gap analysis.
• Optimise website structure, metadata and content for search engines.
• Manage backlink outreach and build high‑quality link profiles.
• Plan, launch and optimise paid advertising campaigns on Google Ads, Meta (Facebook & Instagram) and TikTok Ads.
• Handle campaign budgets, bidding strategies and A/B testing of creatives, audiences and landing pages.
• Monitor and analyse performance metrics (traffic, CTR, CPC, CPA, ROAS, conversions) and produce regular reports with actionable insights.
• Collaborate with content and development teams to implement SEO best practices.

Required profile

• Minimum 2 years of hands‑on experience in SEO and paid advertising.
• Strong understanding of search‑engine algorithms and ranking factors.
• Proven experience managing campaigns on Google, Meta and TikTok platforms.
• Data‑driven mindset with strong analytical abilities.
• Ability to manage multiple campaigns simultaneously and meet deadlines.
• Excellent communication and collaboration skills.

Required skills

• SEO strategy development
• Keyword research
• On‑page, off‑page and technical optimisation
• Backlink outreach
• Google Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Google Analytics
• Google Search Console
• Google Tag Manager
• A/B testing
• Campaign budgeting and bidding
• KPI monitoring and performance reporting