SEO Executive – Organic Search Specialist

About the role

WPP Media is looking for an SEO Executive to join its Organic Search team in Lebanon. You will help clients improve their digital performance through organic channels, shaping SEO strategy and delivering measurable results.

Key responsibilities

• Develop and execute SEO strategies based on client products, competition and industry trends.
• Manage workflow of organic‑search tasks, ensuring timely delivery and strong project management.
• Monitor, track and evaluate SEO performance against KPI targets such as traffic, rankings and conversions.
• Conduct keyword research, group keywords into themes and prioritize them for implementation.
• Perform on‑page optimization of metadata, headings, URLs, alt attributes and other key elements.
• Carry out technical SEO audits covering crawling, indexing, duplication, structured data and Core Web Vitals.
• Analyse competitor sites and provide content ideas based on gap analysis and trending topics.
• Collaborate with Paid Search, client teams and third‑party developers to ensure seamless integration of optimisations.

Required profile

• Strong analytical mindset with the ability to multitask and meet deadlines.
• Excellent communication skills for client presentations and internal coordination.
• Proactive attitude towards staying current with SEO trends and best practices.

Required skills

• Keyword research
• On‑page SEO optimisation
• Technical SEO audit and implementation
• Structured data implementation
• Core Web Vitals optimisation