Senior Marketing Strategist

About the role

Leovoid Technologies is seeking a proactive Senior Marketing Strategist with solid B2B SaaS experience. You will own the end‑to‑end marketing process, from market research and strategy formulation to campaign execution and performance analysis, helping the startup grow its brand and generate qualified leads.

Key responsibilities

• Develop and execute quarterly marketing strategies aligned with company goals.
• Conduct market research to define target industries, personas and identify gaps.
• Plan, launch and optimise paid campaigns on Google Ads, Meta (Facebook & Instagram) and LinkedIn.
• Create and manage content for LinkedIn, Instagram, website, blogs, email and other channels.
• Improve SEO performance, optimise landing pages and monitor website analytics.
• Track KPIs such as traffic, lead generation, conversion rates and ROI; produce monthly performance reports.
• Design lead‑generation programmes that drive demo requests and support the sales team.
• Strengthen online brand presence and explore partnership opportunities.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 5+ years of digital marketing experience, preferably in a SaaS or technology environment.
• Deep understanding of B2B SaaS customer acquisition and market dynamics.
• Strong analytical mindset with attention to detail.
• Excellent copywriting, communication and market‑research abilities.
• Ability to manage multiple projects in a fast‑paced startup.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• Search Engine Optimization (SEO)
• Google Analytics
• Zoho CRM or HubSpot
• Email marketing platforms
• AI‑powered marketing tools
• Marketing automation platforms