Sales Manager – Commercial Strategy & Key Account Lead

About the role

We are seeking a dynamic Sales Manager to develop and execute our commercial strategy across all packaging product lines. You will drive profitable revenue growth, protect margins, and expand our market presence both locally and regionally.

Key responsibilities

• Define and implement the company’s commercial strategy in line with overall business objectives.
• Lead sales activities for food packaging, paper cups, paper bags, wrapping paper, and customized packaging solutions.
• Manage key customer relationships, negotiate contracts, and ensure long‑term partnerships.
• Identify new market opportunities, export channels, distributors and strategic accounts.
• Develop pricing strategies together with Finance and Executive Management.
• Prepare sales forecasts, revenue projections and monitor the sales pipeline.
• Oversee the full sales cycle from lead generation to payment collection.
• Coordinate order fulfillment with production to guarantee on‑time delivery.
• Utilise ERP/CRM systems for accurate customer management and reporting.

Required profile

• Proven experience in B2B sales within packaging or related industries.
• Strong ability to build and maintain long‑term customer relationships.
• Excellent analytical skills to assess market trends, pricing movements and competitor activity.
• Demonstrated capability to develop new business opportunities and manage key accounts.
• Effective communication and negotiation skills for tender participation and commercial agreements.

Required skills

• Proficiency with ERP/CRM systems for sales tracking and reporting.