Performance Marketing Manager

About the role

ITP Live is the influencer and performance marketing division of ITP Media Group, which owns titles such as Cosmopolitan Middle East and Top Gear Middle East. Its Beirut performance team plans, runs and reports paid social and app-growth campaigns for global and regional brands across Saudi Arabia, the UAE and the wider GCC, turning creator content into paid media. The Performance Marketing Manager owns the performance results of a portfolio of client accounts in these markets, sets the strategy, builds the media plans, leads the execution team and presents results to clients.

Key responsibilities

• Own full-funnel strategy and media plans for a portfolio of accounts: awareness, traffic, app installs, leads and conversions.
• Split budgets by market, platform and funnel stage, and forecast CPI, CPA, CPL and ROAS before launch.
• Lead campaigns on Meta, TikTok and Snapchat, with Google Ads and YouTube where the brief calls for it.
• Turn influencer content into paid media via TikTok Spark Ads, Meta Partnership Ads and creator boosting.
• Ensure tracking is set up correctly: Meta Pixel and Conversions API, TikTok Events API, AppsFlyer or Adjust, GA4 and UTMs.
• Run client calls, present results and recommendations, and own the quality of every report and dashboard.
• Lead, review and develop the Senior and Junior Executives and the intern, and QA every campaign before it goes live.
• Support new business with the sales team: media plans, pitch decks and case studies.
• Manage relationships with Meta, TikTok and Snapchat platform representatives.

Required profile

• 3+ years of hands-on paid social experience, including at least 1 year in an agency or managing several brands at once.
• Personally managed USD 50K+ per month in combined spend across multiple accounts and markets.
• Proven campaign experience in Saudi Arabia; UAE and wider GCC experience expected.
• Has managed or mentored at least one person.
• Fluent English and Arabic, written and spoken.
• Nice to have: Google Ads and YouTube experience, Meta Blueprint or TikTok Academy certification, Ramadan and White Friday campaign experience in the GCC, and influencer or creator-led paid campaign experience.

Required skills

• Expert Meta and TikTok Ads Manager; working knowledge of Snapchat Ads.
• App-install campaigns with an MMP (AppsFlyer, Adjust or similar).
• Ability to build a media plan with forecasts from scratch in Excel or Google Sheets.
• Comfortable presenting to marketing directors and defending recommendations.