Performance Associate – Digital Media

About the role

The Performance Associate will support the execution and optimisation of performance media campaigns across search, social and display channels. You will help drive client revenue growth by managing campaigns, analysing results and providing actionable recommendations.

Key responsibilities

• Conduct Search Query Report analysis, implement negative keywords and optimise bidding strategies.
• Develop and present weekly performance reports, translating key metrics into clear recommendations.
• Analyse campaign results, identify trends and document learnings for future strategies.
• Evaluate user engagement metrics to optimise ad creative, landing pages and targeting.
• Perform in‑depth reporting on paid media performance and audience behaviour.
• Oversee finance reconciliation, verify spend and ensure accurate budget reporting.

Required profile

• Bachelor’s degree preferred, ideally in a STEM field.
• Experience in digital media, paid advertising or media buying (agency experience a plus).
• Proven track record of managing successful paid search and social campaigns.
• Strong analytical ability to turn data into actionable insights.

Required skills

• Paid search
• Social media advertising
• Display advertising
• Data analysis

What we offer

• Competitive medical, vision and dental insurance.
• Group retirement plans and significant paid time off.
• Partner discounts and employee mental‑health awareness days.
• Access to global WPP networks, employee resource groups and frequent in‑office events.