Paid Media Specialist

About the role

We are seeking a data‑driven Paid Media Specialist to lead high‑budget digital advertising campaigns across multiple platforms. The role focuses on planning, executing, and optimizing campaigns while continuously testing and improving performance.

Key responsibilities

• Plan, launch, and optimize paid advertising campaigns on Meta, Google, TikTok, Snapchat, and YouTube.
• Analyze performance data to improve CPI, CPA, ROAS, CTR, and conversion rates.
• Conduct A/B tests on ad creatives, audience targeting, and bidding strategies.
• Set up and manage retargeting campaigns to re‑engage users.
• Collaborate with designers and content teams to create high‑performing ad creatives.
• Stay updated on global digital trends, new ad formats, and performance‑marketing innovations.

Required profile

• 3+ years of hands‑on paid media buying experience across major platforms.
• Proven track record of scaling campaigns and improving ROAS.
• Strong knowledge of Google Analytics and platform‑specific ad managers.
• Experience with app‑marketing measurement tools (Firebase, Adjust, AppsFlyer, or Branch) is a plus.
• Analytical mindset with the ability to interpret data and make strategic decisions.
• Fluent English; additional languages (Arabic, French) are a plus.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• Snapchat Ads
• YouTube Ads
• Google Analytics
• Firebase
• Adjust
• AppsFlyer
• Branch

What we offer

• Work with top brands across global markets.
• Competitive salary plus performance‑based incentives.
• Career growth opportunities and professional development.
• High‑energy, results‑driven team environment.