Paid Media Specialist

About the role

We are seeking a results‑driven Paid Media Specialist to lead the planning, execution, and optimisation of paid advertising campaigns for our clients. You will collaborate closely with creative and account teams to deliver high‑performing digital campaigns across multiple platforms.

Key responsibilities

• Plan, launch, manage, and optimise paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, TikTok, and other relevant platforms.
• Develop media plans and budget allocations aligned with client objectives and KPIs.
• Monitor campaign performance and implement ongoing optimisations to maximise ROI.
• Conduct audience research, targeting, and segmentation to improve campaign effectiveness.
• Perform keyword research and manage search, display, video, and remarketing campaigns.
• Analyse campaign data and prepare performance reports with actionable insights and recommendations.
• Collaborate with creative and content teams to develop high‑performing ad creatives and messaging.
• Stay up to date with digital advertising trends, platform updates, and industry best practices.
• Track conversion performance through Google Analytics, Meta Pixel, Google Tag Manager, and other tracking tools.
• Support account managers with campaign strategy recommendations and client presentations when needed.

Required profile

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum 2 years of hands‑on experience managing paid media campaigns.
• Strong knowledge of Meta Ads Manager and Google Ads.
• Experience with Google Analytics, Google Tag Manager, and conversion‑tracking implementation.
• Strong analytical and reporting skills with the ability to translate data into actionable insights.
• Excellent attention to detail and organisational skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong communication and teamwork skills.
• Google Ads and Meta certifications are a plus.

Required skills

• Meta Ads Manager
• Google Ads
• Google Analytics
• Google Tag Manager

What we offer

• Dynamic and collaborative work environment.
• Opportunity to work with diverse brands and industries.
• Professional growth and continuous learning opportunities.
• Competitive salary package based on experience and qualifications.