Online Marketing / SEO Specialist (Full Time, Beirut)

About the role

Aliston, a CRM and digital transformation consultancy, is bringing its online marketing in-house. The role covers the full path from a search query or LinkedIn feed to a qualified conversation with the team, across three websites (aliston.fr, cirrus-shield.fr and cirrus-shield.com), the blog, LinkedIn and social media, landing pages and forms, and the CRM where leads are passed to business development. The first priority is growing qualified organic traffic, including an AEO and GEO strategy so the brand is cited by LLMs, Perplexity and Google's AI Overviews. The position reports directly to Aliston management, works alongside the web team, consultants and business development, and is hybrid with an office in Beirut.

Key responsibilities

• Build and maintain keyword maps per ICP segment, site and language (French for France, English for international markets, Arabic for MENA)
• Audit the three sites for crawling, indexing, rendering, Core Web Vitals and structured data, then brief the web team
• Structure content so it is cited by LLM assistants, Perplexity and Google's AI Overviews
• Own the editorial calendar, review articles and case studies, and decide what to publish based on search and performance data
• Run the company LinkedIn pages, set a posting rhythm, engage targeted audiences and support employee advocacy
• Win links and mentions from partners, directories, publications and guest content
• Audit Google Search Console and GA4, manage Google Tag Manager, capture leads in Cirrus Shield and define handover criteria with business development

Required profile

• Minimum 3 years in online marketing or SEO, in-house or agency
• Ability to show results with numbers: traffic growth, conversion rates, leads produced and technical fixes
• Fluent English, French and Arabic, written and spoken
• Preferred: Arabic SEO, B2B or software marketing, link building or digital PR, email nurturing, lead scoring, CRO, basic HTML/CSS and a CRM

Required skills

• Technical SEO and auditing
• GA4, Google Search Console and Google Tag Manager, plus an SEO platform such as Semrush
• Understanding of AEO/GEO and how large language models retrieve and rank information
• Keyword research and LinkedIn as a B2B channel

What we offer

• Permanent, full-time position with standard Lebanese working hours
• Base salary of USD 1,200 to 1,700 gross per month
• NSSF registration, private insurance, statutory transport allowance, laptop and tool licences