Marketing Manager

About the role

The Marketing Manager will lead the development and execution of multi‑channel marketing strategies that drive brand awareness, lead generation and customer engagement for Omega Software’s hospitality and retail solutions.

Key responsibilities

• Design and implement comprehensive marketing plans across digital, content and event channels.
• Conduct market and competitor research to define target segments and positioning.
• Collaborate with sales and product teams to align messaging and go‑to‑market activities.
• Manage campaign budgets, timelines and performance metrics, optimizing based on data insights.
• Coordinate with external agencies and oversee the creation of assets such as case studies, presentations, website copy and social media material.
• Own marketing analytics, reporting and continuous campaign optimization.

Required profile

• Proven experience in marketing strategy, campaign planning and go‑to‑market execution.
• Background in B2B software, SaaS or technology, preferably within hospitality or retail.
• Bachelor’s degree in Marketing, Business, Communications or equivalent experience.

Required skills

• SEO and SEM
• Email marketing
• Social media management
• Marketing automation platforms
• Marketing analytics and reporting