Junior Sales Manager - FMCG

About the role

We are seeking a motivated Junior Sales Manager to lead and grow our fast‑moving consumer goods (FMCG) business in Côte d’Ivoire. You will be responsible for driving sales performance, managing key accounts, expanding distribution, and ensuring strong market execution across modern and traditional trade channels.

Key responsibilities

• Develop and implement the sales strategy for the Ivory Coast market.
• Achieve monthly, quarterly and annual sales targets.
• Manage relationships with distributors, wholesalers, retailers and key accounts.
• Expand product availability, distribution coverage and brand visibility across all sales channels.
• Monitor market trends, competitor activity, pricing developments and customer behaviour.
• Lead, coach and motivate the sales team to improve productivity.
• Ensure effective execution of trade promotions, merchandising plans and in‑store activities.
• Collaborate with marketing and brand teams on product launches and campaigns.
• Prepare accurate sales forecasts, budgets, business plans and performance reports.
• Manage customer receivables, credit limits and collection follow‑up in line with company policies.
• Identify new customers, channels and territories and recommend growth initiatives.
• Ensure compliance with company policies, pricing structures and commercial guidelines.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Sales, Commerce or a related field.
• Minimum four years of sales experience in the FMCG sector.
• Previous experience in Côte d’Ivoire, Togo or another West African market is strongly preferred.
• Strong knowledge of FMCG distribution, retail channels, route‑to‑market operations and trade marketing.
• Proven experience managing distributors, key accounts and field sales teams.
• Excellent negotiation, leadership, communication and analytical abilities.
• Fluency in French required; English proficiency is an advantage.
• Valid passport and travel documentation for regional business travel.
• Legal eligibility to work in the assigned market.

Required skills

• Proficiency in Microsoft Office applications.