Digital Marketing Specialist – MarTech Specialist

About the role

Eurisko is seeking a Digital Marketing Specialist who will also act as a MarTech Specialist to drive its online presence in Saudi Arabia. The role combines strategic planning, campaign execution, and deep technical expertise across marketing technology platforms.

Key responsibilities

• Plan, launch and optimise digital and social media marketing campaigns.
• Analyse web and social performance metrics to improve user engagement.
• Develop and execute content strategies aligned with business goals.
• Collaborate with cross‑functional teams to ensure seamless campaign delivery.
• Manage data collection, unified customer profiles (CDP) and cross‑channel offer decisioning.
• Design and automate content creation workflows and digital asset management.
• Conduct web/app A/B testing using tools such as VWO and Adobe Target.
• Set up measurement frameworks (GA4, GTM, MMP) and build dashboards in Google Looker Studio.

Required profile

• Bachelor’s degree in Marketing, Communications or a related field.
• Proven experience in digital, online and social media marketing.
• Strong analytical mindset with the ability to interpret performance data.
• Effective communication skills for teamwork and stakeholder presentations.
• Familiarity with marketing automation trends and tools is a plus.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Mobile Measurement Platforms (MMP)
• Google Looker Studio
• Adjust
• VWO
• Adobe Target
• Customer Data Platform (CDP)
• C360, CMP, CMS, DAM
• Adobe suite
• Salesforce
• Pega