B2B Lead Generation Executive

About the role

The Business Development Executive generates new business opportunities with leading consulting firms across Europe through personalized email and LinkedIn outreach. The role suits someone with strong English, extensive B2B sales development experience and the ability to build relationships with senior professionals at international organizations. It is based in Beirut Digital District (BDD) with four days on site and one day remote.

Key responsibilities

• Run outbound campaigns to generate new clients and project opportunities with consulting and professional services firms.
• Research priority accounts and identify consultants, managers, directors and partners, including those on live or upcoming projects needing external experts.
• Write personalized cold emails and LinkedIn messages and run multi-step outreach sequences and follow-ups.
• Position customized expert sourcing solutions and qualify requirements, connecting interested consultants with account management and client services.
• Build relationships with senior stakeholders and handle objections and difficult prospects.
• Use HubSpot, LinkedIn Sales Navigator, Lemlist, Apollo and similar tools; keep CRM records and track conversion rates.
• A/B test outreach and messaging, and collaborate with commercial leadership and client services to hit weekly targets.

Required profile

• 2+ years in B2B sales development, outbound prospecting or a similar SDR/BDR role.
• Experience with international companies and senior professionals outside Lebanon.
• Strong written and spoken English and proven success in cold email and LinkedIn prospecting.
• Advantage: experience selling to consulting firms or familiarity with expert networks, management consulting and due diligence.

Required skills

• Sales sequencing, email personalization, follow-up and account-based prospecting.
• HubSpot or equivalent CRM, LinkedIn Sales Navigator, Lemlist, Apollo.
• Research, analytical and commercial awareness.