AI & SEO Content Strategist

About the role

The AI & SEO Content Strategist will lead content optimisation initiatives to boost organic visibility, AI‑search discoverability and user engagement for FAB’s banking products and informational content.

Key responsibilities

• Develop SEO and AI‑focused content strategies across banking journeys.
• Conduct keyword, prompt and content‑gap research.
• Build content briefs for product pages, guides, FAQs and comparison content.
• Optimise metadata, headings, FAQs, internal linking structures and AI‑readable content.
• Identify long‑tail and conversational search opportunities.
• Align content with AI‑generated answer formats and search intent.
• Support AI visibility and share‑of‑voice initiatives.

Required profile

• 4‑6 years of SEO content strategy experience.
• Strong understanding of search intent and content optimisation.
• Experience in financial services or banking is preferred.
• Knowledge of AI search and AI overview optimisation.
• Familiarity with SEO tools and content analysis platforms.

Required skills

• Proficiency with SEO tools.
• Experience using content analysis platforms.
• Keyword and prompt research capabilities.
• Ability to create AI‑optimised content briefs.
• Metadata and internal‑link optimisation.

What we offer

• Hybrid work model (average four days onsite per week).
• Collaborative, creative environment within a global agency network.
• Equal‑opportunity employment.