Web Content Specialist – Digital Communications
Lebanese American University · Beyrouth
Job description
About the role
The Web Content Specialist will lead information architecture and content development for a portfolio of about 50 university websites. Reporting to the Director of Digital Communications, the role blends copywriting, visual curation, and technical publishing to deliver user‑friendly, on‑brand digital experiences.
Key responsibilities
- Design and recommend information‑architecture schemes aligned with audience goals and stakeholder briefs.
- Propose and refine page layouts that enhance quick fact consumption, brand consistency, and user delight.
- Gather, verify, and author clear, concise, on‑brand copy for web pages, forms, and email blasts.
- Optimize all content for search engines and emerging machine‑learning tools.
- Select and integrate appropriate images, videos, and external embeds, respecting licensing requirements.
- Publish and maintain content using Movable Type, WordPress, Squarespace and other CMS platforms.
- Collaborate with web developers, providing them with copy, assets, and layout guidance, and review built pages for accuracy.
- Maintain an organized archive of source materials and support non‑technical editors with plain‑English guides.
Required profile
- Bachelor’s degree in communication, journalism, marketing or a related field.
- Strong editorial skills with an eye for detail and brand voice.
- Ability to work on both campuses and coordinate with multiple stakeholders.
Required skills
- Experience with Movable Type, WordPress, and Squarespace CMS platforms.
- Search engine optimization (SEO) knowledge.
- Proficiency in selecting and licensing visual assets (stock, Creative Commons, commissioned).
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Published 1 month ago
Expires 1 week from now
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Lebanese American University
Beyrouth