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This job expired on 02/09/2026. It no longer accepts applications.
Technical Sales Specialist
TOFA LTD · Beyrouth
Job description
About the role
The Company distributes premium European generator control and power automation systems in Lebanon. We are seeking a Technical Sales Specialist to lead commercial and marketing activities, build relationships with OEMs, panel builders, EPCs and end‑users, and drive revenue across our full product range.
Key responsibilities
- Identify and develop new business opportunities with genset OEMs, panel builders, solar/hybrid EPCs and end‑users.
- Serve as the primary point of contact for clients, ensuring high customer satisfaction.
- Manage the complete sales cycle from lead generation to deal closure, aligning with company objectives.
- Plan and execute marketing and promotional activities to raise brand awareness in the Lebanese market.
- Collaborate with the Managing Director on product positioning and customer‑service initiatives.
- Prepare financial forecasts, quotations and proposals, negotiate contracts and ensure profitability.
- Maintain accurate sales data using CRM tools and support decision‑making.
- Complete manufacturer training and act as liaison with the OEM partner for sales campaigns and pricing support.
- Follow up on orders through delivery and commissioning, keeping precise records.
- Monitor industry trends, provide market intelligence and product feedback to management and the OEM.
- Resolve conflicts, negotiate favorable agreements and uphold ethical business practices.
Required profile
- Minimum 3 years of B2B sales experience.
- Knowledge of diesel or hybrid microgrid solutions.
- Electrical or engineering background, or extensive industry experience.
- Willingness to travel regularly across Lebanon.
- Advanced English and fluent Arabic; French is a plus.
Required skills
- Diesel microgrid solutions
- Hybrid microgrid solutions
- Premium European generator control systems
- CRM tools
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TOFA LTD
Beyrouth
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