Senior Trade Marketing Coordinator

About the role

A dynamic, results-driven Senior Trade Marketing Coordinator is sought to bridge brand strategy and retail execution. You will design, coordinate and execute trade marketing campaigns, in-store activations and point-of-sale (POS) materials across retail networks and distribution channels, combining project management skills with knowledge of shopper behaviour, visual merchandising and channel marketing.

Key responsibilities

• Translate brand marketing strategies into localized trade plans and calendar rollouts for retail stores and wholesale partners
• Plan and oversee pop-ups, window displays, seasonal promotions and product launches
• Manage the retail promotional calendar with Sales, Category Management and Buying teams
• Oversee the design, production and distribution of POS materials, displays, merchandising units and signage
• Maintain brand guidelines and visual merchandising standards across retail doors and partner accounts
• Liaise with suppliers, printers and creative agencies within agreed budgets and timelines
• Build relationships with retailers, mall management and distributors to secure promotional space and co-marketing opportunities
• Train retail sales and merchandising teams on product knowledge and promotional guidelines
• Assist in managing the trade marketing budget and track ROI, footfall impact and sell-through data
• Conduct market visits and competitor analysis to spot retail trends and activation opportunities

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field
• 3 to 5 years of experience in trade marketing, retail marketing or brand management, preferably in fast-paced retail, FMCG, fashion or multi-brand distribution
• Fluent English; Arabic and/or French is a strong advantage

Required skills

• Project management and organizational skills with attention to detail
• Commercial awareness of retail math, inventory flow and sell-through drivers
• Creative eye for visual merchandising
• Excellent communication, negotiation and interpersonal skills
• MS Office (Excel, PowerPoint); familiarity with design or project management tools is a plus