Associate, Media - Lebanon

About the role

WPP Media, the AI-driven media operating unit of WPP, is looking for an Associate, Media in Lebanon. The Media Executive leads the development and execution of advanced digital media strategies to strengthen the company's online presence, drive engagement and achieve marketing goals. The role suits someone with at least one year of experience in digital media who is ready to take on more responsibility, manage projects and contribute to strategic planning.

Key responsibilities

• Support the development of integrated media strategies and plans based on client objectives, target audiences, budgets and market insights.
• Develop detailed media plans across digital and offline channels, reflecting budgets, timelines and KPIs.
• Manage campaigns from planning through execution, briefing internal teams and media partners and ensuring on-time launches.
• Work with digital trading teams on Meta, Google, TikTok and other channels to set up and optimise campaigns.
• Monitor campaign performance and budgets, identify optimisation opportunities and flag delivery or performance concerns.
• Prepare weekly, monthly and post-campaign reports with clear insights and recommendations.
• Handle day-to-day client requests and coordinate with internal teams, suppliers and partners on proposals, forecasts, availability, costs and performance data.
• Support offline media planning and implementation, including OOH.
• Conduct competitive, audience and market analysis, maintain budget trackers and campaign documentation, and manage multiple campaigns and deadlines.

Required profile

• Bachelor's degree in marketing, communications, digital media or a related field.
• 1 year of experience in digital media, marketing or a related role.
• Proven experience with digital media platforms, content creation and campaign management.
• Strong understanding of social media, SEO, SEM and digital advertising strategies.
• Excellent communication, organisational and analytical skills; able to lead projects and meet deadlines.

Required skills

• Digital marketing tools and analytics platforms such as Google Analytics and social media insights.
• Social media, SEO, SEM and digital advertising knowledge.

What we offer

• Hybrid work, with teams in the office around four days a week.
• Medical, group retirement, vision and dental insurance, and significant paid time off.
• Preferential partner discounts and employee mental health awareness days.
• Access to global WPP Media and WPP networks, employee resource groups and in-office events.