Senior Social Media Manager – FMCG Brands

About the role

Ad-vert Communications seeks an experienced Senior Social Media Manager to join its Client Servicing team. You will lead social strategy for a portfolio of established FMCG and consumer brands, turning commercial objectives into engaging digital communication.

Key responsibilities

• Develop and manage monthly social media strategies and content calendars for multiple brands.
• Interpret each brand’s business goals, audience insights, positioning and tone of voice.
• Translate client requirements into clear, inspiring creative briefs.
• Coordinate with designers, copywriters and videographers to produce high‑quality content.
• Monitor account performance, prepare monthly reports and recommend optimisation actions.
• Identify opportunities to boost engagement, reach and overall brand performance.
• Maintain client communication, manage feedback, approvals and expectations.

Required profile

• 2‑3 years of experience in social media, digital marketing or client servicing.
• Proven track record managing FMCG, food, personal care or consumer brands.
• Strong understanding of content strategy, social platforms and digital consumer behaviour.
• Excellent communication, presentation and client‑management skills.
• Fluency in Arabic and English.

Required skills

• Familiarity with AI‑supported creative and productivity tools (advantage).