Senior Sales & Business Development Specialist

About the role

We are seeking an experienced, hands‑on Senior Sales & Business Development Specialist to own both strategy and execution of outbound sales initiatives. You will work closely with management and client‑facing teams to translate business objectives into actionable sales development plans.

Key responsibilities

• Develop and execute outbound sales and lead‑generation strategies based on target markets, industries, and ideal customer profiles.
• Research and define ICPs, buyer personas, target accounts, and key decision‑makers.
• Determine the most effective prospecting channels, messaging, sequences, and outreach approaches for each campaign.
• Conduct hands‑on prospecting through cold calling, email, LinkedIn, and other relevant channels.
• Build, test, and continuously optimise outreach sequences and sales messaging.
• Qualify prospects, identify business needs, handle objections, and convert opportunities into qualified meetings.
• Track key sales‑development metrics such as response rates, conversion rates, qualification rates, meetings booked, and pipeline progression.
• Recommend improvements to sales processes, targeting, messaging, tools, and workflows.
• Maintain accurate CRM records, pipeline activity, and reporting.

Required profile

• 4+ years of experience in Sales Development, Business Development, B2B outbound sales, preferably in the US market.
• Proven hands‑on experience with cold calling, email outreach, LinkedIn prospecting, and lead qualification.
• Strong understanding of ICP development, buyer personas, account targeting, sales funnels, and pipeline management.
• Fluent English with excellent spoken and written communication skills.
• Ability to work independently, take ownership, and make informed recommendations.

Required skills

• CRM systems
• Sales prospecting tools