Senior Digital Marketing Officer

About the role

The Senior Digital Marketing Officer leads the planning, execution, and optimisation of digital campaigns while overseeing community engagement across multiple channels. Working closely with account management and the communication & content team, this role transforms approved briefs into measurable digital activities.

Key responsibilities

• Plan, set up, publish, monitor and optimise digital campaigns on relevant platforms.
• Manage digital calendars, paid‑media activity and campaign‑related assets.
• Track performance data, analyse results and recommend improvements.
• Handle community interactions – comments, messages and inquiries – using approved response frameworks.
• Coordinate with multilingual copywriters, translators and account managers for accurate communication and escalations.
• Monitor chatbot performance, follow up on unresolved queries and suggest enhancements.
• Prepare regular reports on campaign performance, engagement trends, conversion indicators and community metrics.
• Highlight risks, opportunities and provide optimisation recommendations.

Required profile

• Master’s degree in Digital Marketing, Marketing, Communications or a related field.
• Minimum of 5 years of relevant digital marketing experience.
• Strong familiarity with social media management, paid campaigns, analytics and digital reporting.
• Good judgment in handling public‑facing interactions and escalations.
• Fluent in Arabic, English and French.

Required skills

• Social media management
• Paid media campaign management
• Analytics
• Digital reporting
• CRM