Performance Manager – Paid Media (Beirut)

About the role

Keyade, a performance‑marketing consultancy within WPP Media, is looking for a Performance Manager to lead paid‑media planning, execution and optimisation for its diverse client portfolio in Beirut. You will drive ROI and measurable business outcomes by designing data‑driven campaigns that span the full marketing funnel.

Key responsibilities

• Develop and implement comprehensive paid‑media strategies aligned with client objectives.
• Manage paid search, social and display campaigns across platforms such as Google Ads, Meta and LinkedIn.
• Set up campaigns, create ad copy, define audience targeting and adjust bids in real time.
• Optimise performance through advanced data analysis, A/B testing of creatives and landing pages.
• Monitor results, identify trends, and provide actionable insights and recommendations.
• Prepare and present detailed performance reports highlighting key metrics and growth opportunities.
• Collaborate with internal teams to ensure seamless execution and alignment with broader marketing plans.

Required profile

• Proven experience planning, executing and optimising paid‑media campaigns.
• Strong analytical mindset with ability to interpret performance data and generate insights.
• Excellent communication skills for reporting and presenting results to clients.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• A/B testing
• Data analysis