Media Buyer

About the role

We are seeking a proactive Media Buyer to own and grow paid acquisition campaigns across multiple platforms. You will manage the full campaign lifecycle—from account structure and audience strategy to creative testing, optimisation and budget allocation—aiming to maximise ROAS for a portfolio of accounts.

Key responsibilities

• Launch, manage and optimise campaigns on Meta, Google, TikTok, YouTube, Snapchat and Apple Ads.
• Strategically allocate and scale media budgets, ensuring efficient spend across initiatives.
• Design and execute structured A/B tests on audiences, creatives, messaging, formats and bidding strategies.
• Monitor daily performance data, identify trends and implement timely optimisations.
• Provide clear performance insights and recommendations to Account Managers.
• Set up, monitor and optimise publisher campaigns on websites, mobile apps and external networks.
• Prepare monthly performance reports and, when needed, weekly updates.
• Stay current with platform updates, advertising innovations and automation tools.

Required profile

• Minimum 4 years of hands‑on experience managing paid social and digital advertising campaigns.
• Strong understanding of campaign architecture, including ABO and CBO strategies.
• Proven track record managing advertising budgets of USD 20K+ per month with measurable results.
• Experience with acquisition‑focused campaigns such as app installs, lead generation and sales.
• Excellent analytical and problem‑solving abilities, translating data into actionable recommendations.
• Ability to juggle multiple accounts and priorities while maintaining high‑quality execution.
• Strong communication skills for presenting performance trends and strategic direction.

Required skills

• Meta Ads platform
• Google Ads platform
• TikTok Ads platform
• YouTube Ads platform
• Snapchat Ads platform
• Apple Search Ads platform
• A/B testing methodology
• Campaign optimisation techniques
• Data analysis and reporting