Marketing & Content Executive – Social Media & Beauty

About the role

Ruby Rose Lebanon is seeking a Marketing & Content Executive to drive its social‑media content engine. You will shape short‑form video strategies, spot beauty trends, and turn marketing direction into engaging reels and TikToks that capture audience attention.

Key responsibilities

• Research beauty, makeup and social‑media trends in Lebanon and globally.
• Develop concepts for Reels, TikToks and other short‑form formats.
• Translate marketing briefs into actionable content plans.
• Coordinate designers, creators, influencers and production resources.
• Maintain and update the social‑media content calendar.
• Support influencer outreach, gifting and collaborations.
• Organise content assets, product information and samples.
• Monitor performance metrics, identify winning formats and report insights.
• Track competitor activity and the broader Lebanese beauty landscape.
• Assist with product launches and wider marketing campaigns.

Required profile

• Strong understanding of Instagram, TikTok and short‑form content dynamics.
• Genuine passion for beauty, cosmetics and makeup.
• Excellent organisational and communication abilities.
• Proactive, curious and comfortable taking ownership.
• Ability to differentiate visually appealing content from content that truly engages viewers.
• Comfortable working in a fast‑moving, test‑learn‑improve environment.

Required skills

• Instagram
• TikTok
• Short‑form video content creation