Manager – Digital Platforms & Media Marketing

About the role

Deloitte is seeking a Manager to lead the strategy, governance and continuous improvement of its digital platforms across the Middle East. The role focuses on external and internal web properties such as Deloitte.com, intranet and microsites, ensuring they deliver best‑in‑class user experiences, SEO performance and measurable business outcomes.

Key responsibilities

• Own the regional roadmap for external and internal web platforms, aligning with growth priorities and global standards.
• Establish and enforce governance for UX, content quality, accessibility, SEO, tagging/measurement and release management.
• Lead stakeholder planning sessions to translate business plans into digital experience initiatives and measurable outcomes.
• Drive user‑centric improvements—navigation, content structure, personalization and calls‑to‑action—to boost engagement, bounce rate, scroll depth, downloads and conversions.
• Conduct content audits, information‑architecture reviews and experience enhancements for priority pages and journeys.
• Manage modernization and migration initiatives for intranet/extranet and key web properties, including requirements gathering, vendor coordination, change management, training and post‑launch stabilization.
• Oversee site upgrades, product releases and technical maintenance in collaboration with global and local teams.
• Own the web measurement framework and KPI model across platforms and campaigns, providing analytics, insights and performance management.

Required profile

• Proven experience leading digital platform strategy and governance in a large, complex organization.
• Strong stakeholder management skills with the ability to translate business priorities into digital roadmaps.
• Demonstrated ability to improve user experience, SEO performance and conversion metrics.
• Experience managing web transformation projects, including migrations, vendor coordination and change management.

Required skills

• UX design and optimization
• Search Engine Optimization (SEO)
• Web analytics and measurement frameworks
• Content management and governance
• Information architecture
• Project management for digital initiatives