Manager Consumer Projects & Programs

About the role

The Consumer Projects & Programs Manager will lead the design, deployment and monitoring of key omnichannel initiatives for the SFP category. Reporting to the SFP manager, you will drive growth through acquisition and retention strategies, ensuring seamless collaboration across SFP, digital and commercial teams.

Key responsibilities

• Design and implement omnichannel deployment strategies for major SFP projects, onboarding cross‑functional teams and defining clear objectives and deliverables.
• Coordinate project planning, readiness, KPI definition and automated reporting, maintaining a project‑management mindset throughout the lifecycle.
• Develop the market’s long‑range portfolio strategy for the SFP category, leveraging data, market trends and analytics to identify growth opportunities and mitigate risks.
• Collaborate with cluster, regional and central portfolio teams to build business cases, secure approvals and ensure commercial readiness for portfolio initiatives.
• Establish robust performance metrics to track portfolio results across retail, trade and wholesale channels, managing volume forecasts and inventory levels.
• Participate in the end‑to‑end lifecycle of consumer programs, from idea generation to deployment, aligning programs with acquisition and retention “must‑win” battles.

Required profile

• Proven experience in managing complex, cross‑functional projects within a consumer‑focused environment.
• Strong analytical mindset with the ability to translate data insights into actionable portfolio strategies.
• Excellent collaboration and communication skills to influence SFP, digital and commercial stakeholders.
• Ability to maintain oversight of performance forecasts and inventory management.

Required skills