Digital Paid Media Executive

About the role

A full-time, on-site Digital Paid Media Executive is needed to work with clients, suppliers and cross-functional agency teams to deploy paid digital media campaigns on META, Google (search, banners and YouTube) and TikTok. The candidate manages campaigns end to end, from setup and audience building through daily management, optimization and reporting.

Key responsibilities

• Manage and deploy integrated paid media plans on META, Google and TikTok, including campaign setup, audience building, deployment, optimization, performance analysis and reporting.
• Handle day-to-day campaign management with daily, weekly and monthly ad account optimizations.
• Work with internal teams and clients to understand their business objectives, target audience and marketing strategy.
• Proofread ad copy before deployment, adjust media schedules, manage and monitor budgets, and keep accurate records of spend.
• Document campaign evolution, identify best practices, and present account reviews internally and to clients.
• Analyze performance against KPIs, explore ways to optimize campaigns more efficiently, and create monthly paid media reports with strategic recommendations.

Required profile

• 3 years of agency experience in a digital media department focused on paid media deployment across multiple social platforms.
• Deep knowledge of social media features, formats and technology, and excellent understanding of online metrics, implementation, optimization and reporting.
• Strong mathematical and analytical skills, with the ability to link results to client business objectives.
• Experience working with cross-departmental teams; highly organized, able to work under pressure and meet tight deadlines.
• Fluent spoken and written English; fluency in spoken Arabic, French is a plus.

Required skills

• META Business Manager, Google Ads, TikTok Ads Manager, Google Analytics and other tracking software
• GSuite products