Digital Marketing & Growth Executive

About the role

Allways Travel and Allways Transfers are seeking a hands‑on, commercially‑minded Digital Marketing & Growth Executive to own and optimise digital campaigns that generate qualified leads, bookings and new B2B partners across Lebanon and international markets.

Key responsibilities

• Plan, launch and continuously optimise Meta Ads, Google Ads and other performance‑marketing channels with a focus on qualified leads, WhatsApp conversations, bookings and revenue.
• Manage audience segmentation, retargeting, look‑alike audiences and test creatives, offers and landing pages to improve CPL, CPA, conversion rates and ROAS.
• Develop B2C campaigns for holiday packages, airline offers and seasonal promotions, and work closely with sales to convert leads into bookings.
• Design B2B acquisition strategies for travel agencies in Lebanon, Jordan and other target markets, including email, WhatsApp, LinkedIn and re‑activation campaigns for dormant partners.
• Coordinate with CRM and automation tools to build lead‑tracking journeys, segmentation strategies and retention programmes.
• Produce monthly content calendars and create engaging assets for Facebook, Instagram, LinkedIn, WhatsApp and other channels using Canva, CapCut and AI‑driven tools.
• Generate weekly and monthly performance reports, tracking metrics from ad spend through to actual sales and recommending corrective actions for under‑performing campaigns.

Required profile

• 2–4+ years of practical digital/performance marketing experience with a strong commercial focus.
• Hands‑on, analytical mindset, comfortable working independently and taking ownership of results.
• Proven ability to turn marketing activities into measurable revenue and growth.

Required skills

• Meta Ads Manager (including Meta Pixel and audience segmentation)
• Google Ads and Google Analytics
• WhatsApp lead generation and landing‑page optimisation
• Retargeting, look‑alike audiences and campaign segmentation
• CRM and database marketing knowledge
• Email and WhatsApp marketing platforms
• Canva, CapCut or similar creative tools
• Modern AI tools for marketing automation
• Advanced Excel/Google Sheets reporting skills