Customer Relationship Management Manager

About the role

We are looking for a Customer Relationship Management Manager to lead the design and execution of our CRM strategy, ensuring seamless customer experiences across all touchpoints.

Key responsibilities

• Develop and implement a CRM strategy aligned with business and marketing objectives.
• Create customer segmentation models and lifecycle marketing programs.
• Design and manage multi‑channel CRM campaigns and loyalty initiatives.
• Audit, assess, and enhance existing loyalty and reward programs, improving UI/UX.
• Maintain data quality, segmentation, and database hygiene.
• Analyze campaign performance, provide insights, and optimize call‑center processes.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field (Master’s a plus).
• 4–7 years of hands‑on experience in CRM and database marketing.
• Proven track record in managing customer retention and loyalty programs.
• Strong quantitative and analytical mindset with the ability to translate data into actionable strategies.

Required skills

• Proficiency with CRM software platforms.
• Data analysis and reporting capabilities.