Creative Copywriter – Brand & Campaign Specialist

About the role

The Copywriter will craft all written content for client accounts and KristiesLab’s own brand, ranging from headline concepts to long‑form thought leadership. This role blends creativity with strategic insight, ensuring every word aligns with brand voice, audience psychology, and communication goals.

Key responsibilities

• Develop campaign concepts, taglines, headlines, and brand messaging.
• Write copy for all funnel stages – awareness, consideration, conversion, and retention.
• Adapt messaging for diverse audiences across the MENA region.
• Create brand voice documents, messaging frameworks, and maintain consistency across touchpoints.
• Produce social media captions, ad copy, email marketing content, and paid‑media scripts for platforms such as Meta, Google, TikTok, Snapchat, and LinkedIn.
• Write website copy, SEO‑optimized digital content, press releases, media pitches, and executive communications.
• Prepare briefing documents, Q&A frameworks, award submissions, case studies, and internal communications.
• Develop video scripts, pitch decks, proposal narratives, and agency credential materials.

Required profile

• Exceptional writing clarity, creativity, and commercial instinct.
• Ability to shift tone between luxury brands and cause‑driven NGOs.
• Strong understanding of brand voice, audience psychology, and communications strategy.
• Comfort with both short headlines and long‑form pieces.

Required skills

• SEO principles applied to digital copy.