Category Manager

About the role

The Category Manager will set and deploy the Trade Marketing Business Plan for assigned brands, coordinating national and tailored activities to boost sales and profitability.

Key responsibilities

• Manage relationships with brand suppliers, develop joint sales business plans and marketing activities.
• Set, align and execute joint business plans, control brand initiative funds, and ensure optimal stock levels through accurate sales forecasts.
• Collaborate with local agencies to roll out in‑store and POS materials, ensuring high‑quality execution and brand equity.
• Analyze sales data and market share trends by channel to derive insights and shape marketing actions.
• Communicate brand plans to the sales team, conduct field visits, and adapt plans to meet customer objectives.
• Monitor category dynamics, competitor activity, pricing, and shopper habits to inform marketing strategies.

Required profile

• BA degree in Business Administration or Marketing from a reputable university.
• 2‑3 years of sales experience and 1‑1.5 years of trade‑marketing experience, preferably in FMCG.

Required skills

• Proficient in PowerPoint.
• Advanced Excel skills.
• Basic accounting knowledge.