Business Analyst / Developer - Marketing Cloud

About the role

NOVA eMarketing is looking for a Business Analyst / Developer to join its Marketing Product Team, reporting to the Lead Product Owner. You will work closely with other business analysts and developers to design, implement and optimise solutions using Salesforce Marketing Cloud and Data Cloud, helping drive digital marketing initiatives and integrate data-driven strategies to improve customer engagement.

Key responsibilities

• Gather and analyse business requirements for marketing technology solutions with the Lead Product Owner and cross-functional teams.
• Design, develop and implement Salesforce Marketing Cloud solutions, including Journey Builder, Email Studio, Automation Studio and Web Studio.
• Work on Salesforce Data Cloud solutions, including data modelling, integration and customer data platform (CDP) management.
• Develop and maintain workflows and automation processes for marketing campaigns and data synchronisation, documenting integrations with developers.
• Create dashboards and reports to track campaign performance and give actionable insights.
• Ensure quality and compliance through testing and documentation, and support the marketing team with training, troubleshooting and enhancements.
• Take part in Agile ceremonies, sprint planning and backlog grooming.

Required profile

• Bachelor's degree in computer science, information systems, marketing or a related field.
• Proven experience as a Business Analyst or Developer, preferably in digital marketing or technology-driven environments.
• Strong analytical skills, business process modelling, requirement gathering and stakeholder management.
• Excellent written and verbal communication, able to explain complex solutions to non-technical people.
• Ability to work in a team and adapt to fast-paced projects.
• Preferred: knowledge of digital marketing strategies, customer journey optimisation, and experience in shipping, logistics or global commerce.

Required skills

• Expertise in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Web Studio) and Data Cloud (CDP).
• SQL and AMPscript are required; JavaScript and API integrations are an asset.
• Agile, Jira and Confluence.
• Preferred: Salesforce certifications (e.g. Marketing Cloud Email Specialist, Data Cloud Consultant, Administrator), Tableau, Power BI or similar analytics tools.