Associate, Performance (MENA)

About the role

WPP MediaWavemaker is looking for an Associate, Performance to support the team in executing and optimising performance media campaigns across search, social and display channels. The role directly impacts client revenue growth by managing campaigns and spotting opportunities for better performance, and contributes to brand awareness and customer acquisition.

Key responsibilities

• Implement effective campaign strategies and optimisation techniques to meet client performance goals.
• Analyse Search Query Reports to find irrelevant or low-performing keywords, set up negative keywords and optimise keyword bidding.
• Produce weekly performance reports with key metrics and actionable recommendations.
• Oversee campaign result analysis, document learnings and share them to shape future strategies.
• Analyse user engagement metrics such as click-through rate, conversion rate and bounce rate to improve ad creative, landing pages and targeting.
• Report on paid media performance and audience behaviour to inform targeting, messaging and budget allocation.
• Oversee finance reconciliation, verify campaign spend and ensure accurate financial reporting and budget management.

Required profile

• Bachelor's degree preferred, ideally in a STEM major.
• Experience in digital media, paid advertising or media buying; agency experience is a plus.
• Proven track record of managing successful paid search and social campaigns.
• Excellent communication and collaboration skills, and a meticulous, organised approach.

Required skills

• Exceptional analytical skills and the ability to turn data into actionable insights.
• A creative, solutions-oriented mindset.

What we offer

• Hybrid work, with teams in the office around four days a week.
• Medical, group retirement, vision and dental insurance, and significant paid time off.
• Preferential partner discounts and employee mental health awareness days.
• Access to global WPP Media and WPP networks, employee resource groups and in-office events.