Social Media Strategist

About the role

The Social Media Strategist will create, curate and manage published content across various social media platforms to boost brand awareness and engagement. The role focuses on delivering compelling content, measuring performance, and staying current with social media trends and best practices to grow the target audience.

Key responsibilities

• Create and curate engaging content for multiple social media platforms.
• Manage and schedule published content using social media management tools.
• Enhance brand awareness and audience engagement through strategic campaigns.
• Write clear and effective copy while communicating brand messages.
• Analyze performance metrics and optimize content based on analytics.
• Monitor and adopt the latest social media trends and best practices.
• Expand reach and grow the target audience across channels.
• Collaborate with internal teams to align social media efforts with overall marketing goals.

Required profile

• Proficiency in social media management tools.
• Strong writing and communication abilities.
• Creativity in content creation.
• Understanding of analytics to measure performance.
• Knowledge of social media trends and best practices.