Senior Social Media Specialist

About the role

We are looking for a Senior Social Media Specialist to lead and optimise our social media presence. You will shape strategy, drive audience growth and ensure consistent brand communication across all digital channels.

Key responsibilities

• Develop and execute strategic social media plans aligned with brand and business objectives.
• Oversee optimisation of all social platforms to maximise engagement and visibility.
• Analyse audience behaviour, platform performance and industry trends to refine content and engagement tactics.
• Lead social listening initiatives to capture customer insights, market trends and reputation opportunities.
• Supervise content scheduling, publishing and campaign execution for consistency and quality.
• Collaborate with internal stakeholders and creative teams to produce impactful campaigns and digital storytelling.
• Design and manage live‑event coverage to ensure real‑time audience interaction.
• Prepare monthly performance and community‑management reports with strategic recommendations.
• Conduct competitive analysis to support brand positioning and innovation.
• Mentor junior team members on best practices, platform management and community engagement.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration or related field.
• 4+ years of experience in social media management or digital marketing.
• Professional proficiency in English and the local language.
• Advanced knowledge of social media platforms, digital ecosystems and audience‑engagement methodologies.
• Strong experience in community management, online reputation management and customer engagement.
• Proficiency with advanced social media analytics, reporting and listening tools.
• Excellent copywriting and communication skills, adaptable to diverse audiences.
• Proven ability to manage multiple campaigns, priorities and deadlines in a fast‑paced environment.
• Creative and strategic thinking with up‑to‑date knowledge of platform algorithms and emerging technologies.

Required skills

• Social media management tools
• Analytics tools
• Social listening tools

What we offer

• Opportunity to lead a dynamic social media function within a growing brand.
• Collaborative environment with cross‑functional teams.
• Professional development and mentorship responsibilities.