Senior Marketing Specialist

About the role

Phamcare is seeking an experienced, creative, and hands‑on Senior Marketing Specialist to lead the growth and visibility of its portfolio of brands. You will own end‑to‑end marketing initiatives, from strategy to execution, across multiple product lines.

Key responsibilities

• Develop and execute comprehensive marketing plans for each brand.
• Manage campaigns, activations, product launches, and promotional initiatives.
• Plan, budget, coordinate suppliers, and execute events, followed by post‑event evaluation.
• Create and manage social media content, including calendars, copy, campaigns, photoshoots, and video production.
• Collaborate with brand partners, agencies, suppliers, influencers, and internal teams.
• Drive digital marketing and social media initiatives.
• Monitor market trends, competition, and consumer behavior.
• Manage marketing budgets, assess campaign performance, and calculate ROI.
• Support sales teams with trade marketing and event initiatives.
• Ensure consistent brand positioning across all channels.

Required profile

• Minimum 4 years of relevant marketing experience.
• Strong brand, event, social media, and project management capabilities.
• Experience in healthcare, beauty, personal care, FMCG, or consumer brands is a plus.
• Excellent communication, analytical, and organizational skills.
• Creative, proactive, detail‑oriented, and results‑driven.
• Ability to manage multiple brands, projects, and deadlines simultaneously.

Required skills