Marketing Specialist – Content Growth & Creator Management

About the role

The Marketing Specialist will own and execute a scalable organic growth strategy across digital platforms, driving audience acquisition and engagement through high‑volume content testing and rapid iteration.

Key responsibilities

• Develop, own, and execute a multi‑platform content growth strategy aligned with business objectives.
• Identify trends, platform shifts, and growth opportunities to maximize reach and ROI.
• Lead content ideation, create detailed briefs, and provide creative direction for high‑retention, shareable assets.
• Recruit, onboard, and manage a network of creators, optimizing performance and retaining top talent.
• Design efficient workflows, build playbooks, and maintain a consistent pipeline of content experiments.
• Monitor key metrics (reach, engagement, retention, conversions) and iterate quickly on under‑performing formats.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2‑3 years of experience in digital marketing, content strategy, or social‑media growth.
• Proven track record of scaling content and delivering measurable results.
• Strong understanding of social‑media platforms, algorithms, and emerging content trends.