Senior Executive, Performance Marketing

About the role

ITP Live is the influencer and performance marketing division of ITP Media Group, which owns titles such as Cosmopolitan Middle East and Top Gear Middle East. Its Beirut performance team plans, runs and reports paid social and app-growth campaigns for global and regional brands across Saudi Arabia, the UAE and the wider GCC, turning creator content into paid media. You will run 3 to 5 client accounts day to day, from build to final report, while the Manager sets the strategy.

Key responsibilities

• Set up, launch, optimise and pace campaigns on Meta, TikTok and Snapchat for your accounts.
• Optimise daily: budgets, bids, audiences, placements and creative rotation, staying out of the way of learning phases.
• Plan and run A/B tests on creatives, audiences and formats, and document what you learn.
• Turn influencer posts into TikTok Spark Ads and Meta Partnership Ads: collect ad codes, track usage windows and launch on time.
• Send weekly performance updates and draft monthly and end-of-campaign reports, presenting them with the Manager.
• Brief the creative team on what is working: hooks, formats, sizes, and Arabic and English versions.
• Review the Junior Executives' campaign builds before they go live.
• Work with client developers to set up and test pixels, events and MMP tracking.

Required profile

• 2+ years of hands-on paid social experience, running live campaigns yourself.
• Personally managed USD 10K+ per month in spend.
• Campaign experience in Saudi Arabia, the UAE or the wider GCC.
• App-install or lead-generation campaign experience.
• Fluent English and Arabic, written and spoken.
• Nice to have: MMP experience (AppsFlyer, Adjust), Google Ads or YouTube campaign experience, Meta Blueprint or TikTok Academy certification.

Required skills

• Strong Meta and TikTok Ads Manager; Snapchat Ads is a plus.
• Strong Excel or Google Sheets: pivot tables, XLOOKUP, clean reporting.

In the first 90 days you will own 3 accounts with no launch errors, run one structured test and share its learnings, and deliver at least one end-of-campaign report signed off by the client without rework.