Senior Copywriter – Lead Content & Brand Storytelling Specialist

About the role

We are seeking a senior copywriter to lead content and brand storytelling across multiple channels. The role blends editorial depth with a strong grasp of brand, communications, social media, and advertising, allowing you to turn research, data, and business priorities into compelling narratives.

Key responsibilities

• Develop clear brand narratives, messaging frameworks and content themes.
• Transform data, research and stakeholder input into engaging stories for reports, campaigns, websites and social media.
• Design surveys, craft interview questions and analyse findings to uncover strong narratives.
• Write and edit annual reports, impact reports, corporate publications and long‑form editorial content.
• Create copy for brand campaigns, advertising, presentations, email and social platforms.
• Adapt central ideas for different audiences, platforms and formats.
• Support internal and external communication initiatives and collaborate with leadership, marketing, design and subject‑matter experts.
• Brief designers, review content throughout production and maintain a consistent brand voice.
• Manage multiple projects, feedback rounds and deadlines to ensure high‑quality delivery.

Required profile

• Strong experience in content, editorial, brand communications or copywriting.
• Excellent writing, editing and storytelling abilities.
• Ability to translate complex or technical information into clear, engaging content.
• Comfort working with research, surveys, interview data and stakeholder insights.
• Good creative judgment and understanding of how words and design work together.
• Proven track record of meeting deadlines and managing several projects simultaneously.
• Fluent written and spoken English.

Required skills