Manager Consumer Projects & Programs

About the role

The Consumer Programs Manager supports business growth by leading project management, consumer programs, and portfolio strategy and deployment. The role focuses on acquisition and retention and works closely with cross‑functional teams to deliver high‑quality omnichannel initiatives.

Key responsibilities

• Design omnichannel strategies and deployment plans for key projects, align teams on objectives, timelines and outcomes, and monitor performance after launch.
• Support development of long‑range portfolio strategy using market trends, research and analytics to identify acquisition and retention opportunities.
• Contribute to commercial programs from idea generation through deployment, ensuring they address acquisition and retention priorities.
• Maintain ownership of fundamental KPIs, translate data and insights into business actions, and act as the category contact for market research.

Required profile

• Minimum five years of relevant experience, preferably in a multinational FMCG company or agency.
• Proven ability to manage end‑to‑end projects and multiple priorities in a dynamic environment.
• Strong analytical, problem‑solving and organizational skills with stakeholder management and influencing capabilities.
• Consumer‑centric, proactive and results‑oriented mindset with excellent written and verbal communication skills.

Required skills

• English proficiency.