Sales Executive - Wine & Spirits (HORECA)

About the role

Massaya is hiring two experienced, results-oriented Sales Executives to strengthen its presence across Beirut, Mount Lebanon and the Lebanese coastal areas. The company seeks commercially driven professionals with proven experience in wine, spirits, beverage sales or HORECA, and an established network of relationships with key decision-makers in the Lebanese hospitality and retail sectors.

Key responsibilities

• Prospect and secure new business with restaurants, hotels, bars, beach clubs, nightlife venues, wine shops and retail outlets, and leverage existing relationships to open new accounts.
• Secure wine and arak listings, including wine lists and by-the-glass programs, and achieve monthly sales targets.
• Build and maintain relationships with restaurant owners, F&B managers, purchasing managers, sommeliers and retail buyers, manage existing accounts through regular field visits and secure repeat orders.
• Monitor stock availability, coordinate orders and deliveries with the internal team, and follow up on outstanding payments.
• Represent Massaya professionally, identify tastings, activations and promotional partnerships, and monitor competitors and customer feedback.
• Maintain an updated pipeline of prospects and accounts, submit weekly reports on visits, orders, listings and sales, and work with management on territory priorities.

Required profile

• Minimum 2 years of proven sales experience in wine, spirits, beverage distribution or HORECA in Lebanon.
• Established network across restaurants, hotels, bars, nightlife venues and/or beverage retail.
• Proven ability to open new accounts, negotiate listings and generate sales.
• Strong knowledge of the Lebanese hospitality market and its decision-makers.
• Fluent Arabic and English; French is an advantage.
• Valid driving licence and access to a vehicle.

Required skills

• Negotiation, communication and relationship management.
• Organizational skills and proactive, independent approach.

What we offer

• Opportunity to represent an established Lebanese wine and arak brand.
• Competitive compensation with performance-based incentives.
• A dynamic, collaborative, field-oriented environment with growth opportunities.