Paid Social Executive – Performance Marketing

About the role

We are seeking a Paid Social Executive with strong hands‑on experience in performance marketing and customer acquisition. Reporting remotely to the Senior Digital Marketing Manager, you will own the end‑to‑end management of paid social campaigns across Meta, TikTok, Snapchat, X and other platforms, focusing on mobile app acquisition and measurable business results.

Key responsibilities

• Plan, launch, manage and optimise paid social campaigns across Meta, TikTok, Snapchat, X and relevant platforms.
• Drive acquisition through the full funnel – from awareness and app installs to registration, first deposit and first trade.
• Monitor performance and adjust budgets, bids, audiences, placements and creatives to meet KPIs.
• Allocate media budgets efficiently, scaling high‑performing campaigns and improving acquisition efficiency.
• Develop structured creative testing plans and collaborate with Content and Design teams.
• Analyse campaign and funnel data, translate insights into actionable recommendations.
• Prepare weekly, monthly and campaign‑level performance reports.
• Validate tracking and event delivery via Ads platforms, AppsFlyer and internal systems.
• Support implementation of SDK events, pixels, conversion APIs, deep links, UTM parameters and attribution setups.
• Stay updated on platform changes, paid‑media trends, competitor activity and financial‑services advertising policies.

Required profile

• 4–5 years of hands‑on experience in paid social, performance marketing or digital advertising.
• Proven experience managing campaigns through Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager and X Ads.
• Professional fluency in English and Arabic.
• Strong understanding of mobile app acquisition, attribution, conversion funnels and post‑install events.
• Experience with AppsFlyer or another Mobile Measurement Partner is strongly preferred.

Required skills

• Meta Ads Manager
• TikTok Ads Manager
• Snapchat Ads Manager
• X Ads platform
• AppsFlyer (or other MMP)
• Campaign tracking and attribution setup (SDK events, pixels, conversion APIs, deep links, UTM parameters)