Paid Media Specialist

About the role

We are looking for a results‑driven Paid Media Specialist to join our marketing team. You will be responsible for creating, managing and optimizing paid campaigns across major social platforms to boost brand awareness and generate qualified leads.

Key responsibilities

• Design and launch comprehensive paid media campaigns on Facebook, Instagram, LinkedIn, Snapchat and TikTok.
• Monitor, analyze and continuously optimize campaign performance using data‑driven insights to maximize ROI.
• Utilize Google Ads and Google Analytics 4 to track conversions, measure performance and uncover optimization opportunities.
• Implement integrations and automation between marketing tools to improve workflow efficiency.
• Provide strategic recommendations on channel selection, budget allocation and audience targeting for B2B and B2C clients.
• Stay current with industry trends, emerging technologies and best practices in paid media.

Required profile

• Bachelor’s degree in Marketing, Advertising or a related field.
• 1–3 years of hands‑on experience in paid media, especially social media advertising.
• Proven track record of managing, optimizing and scaling paid campaigns.
• Strong analytical ability to interpret performance data and turn insights into actionable strategies.
• Excellent communication skills in both Arabic and English.

Required skills

• Google Ads
• Google Analytics 4
• Facebook Ads
• Instagram Ads
• LinkedIn Ads
• Snapchat Ads
• TikTok Ads
• Media planning and budget allocation