Meta Ads Expert – Remote Full‑Time

About the role

We are looking for a Meta Ads Expert to lead the planning, execution, and optimisation of paid advertising campaigns on Meta platforms (Facebook, Instagram and related placements). The role is fully remote and focuses on attracting and retaining students worldwide for our online tutoring services.

Key responsibilities

• Design, launch and optimise end‑to‑end Meta ad campaigns, including audience research, targeting, budgeting, bidding and creative testing.
• Analyse performance data, prepare regular reports and make data‑driven adjustments to improve conversion rates, lower acquisition costs and maximise ROAS.
• Collaborate with content and design teams to develop ad copy, visual assets and landing pages.
• Implement and manage tracking pixels, conversion events and ensure compliance with Meta advertising policies.
• Stay up‑to‑date with platform changes, best practices and coordinate with marketing leadership on broader digital initiatives, funnels and remarketing strategies.

Required profile

• Proven expertise with Meta Ads Manager and Meta Business Suite.
• Strong analytical skills using Google Analytics and tracking pixel data.
• Experience working with ad creatives (copy, visuals, landing pages) to boost engagement and conversion.
• Knowledge of digital marketing funnels, remarketing and lead‑generation tactics, preferably in the education or services sector.
• Ability to work independently in a remote environment, manage multiple campaigns and meet performance targets.
• Excellent written and verbal communication in English; additional languages are a plus.
• Bachelor’s degree in Marketing, Business, Data Analytics or a related field.

Required skills

• Meta Ads Manager
• Meta Business Suite
• Google Analytics
• Tracking pixels implementation
• Audience targeting and segmentation
• Budgeting and bidding optimisation
• Creative testing and performance analysis