Marketing Specialist

About the role

Techrise Group is seeking a Marketing Specialist to design and execute B2B marketing strategies that support our business objectives and strengthen our market positioning. You will be the voice of the brand on professional platforms, especially LinkedIn, and will leverage AI tools to create high‑impact content.

Key responsibilities

• Develop and implement comprehensive B2B marketing plans aligned with company goals.
• Own the LinkedIn presence by creating, writing, and scheduling engaging posts for enterprise audiences.
• Integrate AI tools such as ChatGPT, Midjourney, and Canva AI to streamline copywriting and visual content production.
• Translate complex IT hardware and infrastructure concepts into clear, compelling digital assets.
• Monitor key performance indicators, analyze social media engagement, and adjust strategies based on data.

Required profile

• Minimum 3 years of experience in digital marketing, social media management, or corporate communications, preferably in B2B tech or IT.
• Deep understanding of LinkedIn’s algorithm and professional audience engagement.
• Proactive, strategic mindset with the ability to balance high‑level planning and daily execution.

Required skills

• Hands‑on experience with ChatGPT, Midjourney, and Canva AI.
• Proficiency in LinkedIn content creation and management.
• Strong business copywriting and visual design sensibility.