Marketing Automation Specialist

About the role

We are looking for a Marketing Automation Specialist to manage and optimise our automation platforms, develop data‑driven campaigns and support lead‑generation initiatives. The role is full‑time and based on‑site in Beirut, working closely with cross‑functional teams to align marketing activities with business goals.

Key responsibilities

• Manage and optimise marketing automation platforms.
• Design, execute and monitor multi‑channel marketing campaigns.
• Analyse performance metrics and generate regular reports.
• Support lead generation by creating targeted workflows and nurturing sequences.
• Collaborate with sales, content and product teams to ensure strategic alignment.

Required profile

• Experience with marketing automation and lead generation.
• Knowledge of marketing analytics and web analytics tools.
• Strong understanding of marketing strategies and processes.
• Detail‑oriented with solid problem‑solving and organisational abilities.
• Proficiency in data analysis and reporting.
• Ability to work effectively with diverse teams.
• Familiarity with CRM systems and email‑marketing platforms is a plus.
• Bachelor’s degree in Marketing, Business or a related field.

Required skills

• Marketing Automation platforms
• Lead Generation
• Marketing Analytics tools
• Web Analytics tools
• Data Analysis
• Reporting
• CRM systems
• Email Marketing platforms