Marketing Automation Manager - Crypto

About the role

We are seeking a Marketing Automation Manager specialized in crypto to drive automated campaigns across our trading platforms. You will shape the customer journey, optimise performance and ensure compliance within a fast‑moving fintech environment.

Key responsibilities

• Strategize and implement marketing automation across crypto platforms, building and optimizing campaigns using Braze.
• Manage the full customer journey, creating segmented, personalized communications for onboarding, activation, retention, and re‑engagement.
• Analyze campaign performance and lifecycle metrics, producing dashboards and reports for senior management.
• Collaborate with product, growth, compliance, trading and tech teams to align messaging and integrate CRM/CDP tools.
• Stay up‑to‑date with crypto and Web3 trends, ensuring all activities comply with KYC/AML and regional regulations.

Required profile

• Bachelor’s degree in Marketing, Business or related field.
• 3–5 years of experience in CRM and marketing automation, preferably in fintech, crypto or online trading.
• Hands‑on experience building campaigns with Braze or similar platforms.
• Strong analytical mindset with ability to interpret data and drive optimisation.
• Knowledge of crypto trading platforms, wallets or digital assets is a plus.

Required skills

• Braze (or comparable marketing automation tool)
• CRM and CDP integration
• Data analysis and reporting
• A/B testing and experimentation