Lead Generation Specialist

About the role

We are looking for a proactive Lead Generation Specialist to identify and qualify new business opportunities for Edge Evolve across our target markets. This full‑time remote position will support the sales and marketing teams by creating high‑quality leads that drive revenue growth.

Key responsibilities

• Research and analyse prospective clients, industries and target accounts.
• Build and maintain accurate lead lists using digital tools and market data.
• Conduct email and phone outreach to initiate contact and generate interest in Edge Evolve’s services.
• Collaborate with sales and marketing to nurture leads, schedule meetings or demos, and hand‑over qualified opportunities.
• Record all activities and lead information in the CRM or lead‑management system.
• Monitor market trends, evaluate outreach performance and refine tactics based on data.
• Provide feedback on lead quality to improve go‑to‑market strategies.

Required profile

• Strong lead‑generation and research abilities.
• Effective communication skills for client outreach and relationship building.
• Sales‑oriented mindset to qualify opportunities and support pipeline growth.
• Experience working independently in a remote environment and meeting performance targets.
• Background in B2B technology, ICT or professional services is an advantage.
• Relevant post‑secondary education in Business, Marketing, Communications or a related field.

Required skills

• Proficiency with CRM or lead‑management tools.
• Experience using email outreach platforms.
• Basic data analysis capabilities.