Head of Digital Media

About the role

The Head of Digital Media will lead the agency’s digital advertising initiatives, shaping strategy and execution for a portfolio of client accounts. Reporting to the CEO, this senior leader will ensure media plans align with business objectives and drive measurable ROI.

Key responsibilities

• Formulate corporate media strategies as a member of the top‑management team and cascade objectives across the department.
• Interpret client briefs, develop media strategies, and oversee end‑to‑end campaign execution from planning to performance reporting.
• Approve media proposals, manage budgets, and ensure cost‑effective media buying that meets ROI targets.
• Lead daily media department meetings, coordinate with Media Specialists, and maintain strong vendor relationships.
• Drive experimentation with new platforms, optimize media mix, and provide performance reports to the CEO.
• Support recruitment, training, and engagement of media team members while upholding company policies and culture.

Required profile

• Bachelor’s degree in Digital Marketing, Advertising, Media, Communications or a related field (Master’s degree is a plus).
• 6‑10 years of relevant experience, including managerial responsibilities, preferably within a creative agency.
• Proven ability to lead cross‑functional teams and manage large‑scale digital media campaigns.